“It’s all about the art” – Travis Rice on the new Lib Tech line

Comments by Kelli Lynn Hargrove/

Travis Rice is giving his “two cents” on Lib Tech’s new 2013/14 snowboard line. Take a look at killer board graphics, created by Andrew Schoultz, and get inside TRice’s head as he explains what this line is all about.

Screen-Shot-2013-10-05-at-11.25.31-AM Painting by Andrew Schoultz, via Travisrice.com

From Travis Rice:

Seventeen years ago, I went in 50-50 with a friend on purchasing a Jamie Lynn board with the corn husk graphic. The rest is history.

I have been lucky enough to be on the Lib Tech team for eight years now. And to tell you the truth we’re just getting started.

What I’m most stoked about in the board line this year is the partnership I was able to form with San Francisco based artist Andrew Schoultz. I’m blown away by Andrew’s work.

Andrew and I talked a lot about the pirate ship inspired piece prior to starting it. He comes from a skate/street art background. The size and scale of a lot of his mural work is incredible. I was already a big fan of his work, so collaborating was a fun process. The guy has seriously been blowing up on a global scale the last few years. If you like his work, know that locking in a piece of this now will probably be an amazing investment in the future!

If you want to know the truth… Andrew’s art combines meticulous rendering with imagery both fantastical and familial. Themes of chaos and destruction forewarn current political and environmental climate, taking form in large-scale installations, paintings, murals, sculptures and works on paper [or so says his website].

Check out the entire post, here: It’s All About the Art – My Two Cents on the New Lib Tech Line