Nikita & Bonfire Snowboarding welcome Vicki Vasil as Brand Manager

Comments by Kelli Lynn Hargrove/

Nikita & Bonfire Snowboarding are stoked to announce the addition of Vicki Vasil to the team. Vicki will take on the role of Brand Manager, based out of Portland Oregon and working closely with design teams for both brands, and Nikita founder Heida Birgisdottir.

Surf ExpoFor more info on Vicki’s new gig, check out the press release below:

PORTLAND, OR (March 19, 2014) - Nikita Clothing and Bonfire Snowboarding are pleased to announce the addition of Vicki Vasil as brand manager. Vicki will be based in Portland, Oregon, headquarters for both brands, and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland.

Vicki most recently led the marketing team at a digital agency, driving brand marketing, social media, public relations and content marketing services that served both Ecommerce and brick and mortar businesses. Previously she served three years as Board Retailers Association’s director of marketing, and has worked in several marketing roles in the action sports and retail industries including Surf Expo and Macy’s East.

Frank Aeschbacher, VP of Nikita and Bonfire commented, “Vicki will be a passionate, integral member of our team. Her breadth of experience and relationships in the industry provide her with a true 360-degree perspective that will be important to brand growth and evolution.”

As brand manager, Vicki will be responsible for executing the Nikita marketing strategy, which focuses mainly on digital and social media, and with her know-how Nikita will quickly build the necessary brand recognition to support its growth. Her responsibilities will include managing the development of new marketing initiatives targeted towards the North American and EMEA markets for both Nikita and Bonfire.

“I have always been a fan of Nikita’s authentic brand story and its quirky, yet individualistic design. So rare is a female brand that was founded and grown by a woman for women, and not just as an extension of a men’s line. I’m looking forward to applying my marketing and industry experience to grow the brand through inspiration by our customer and community, which has always been the fundamental strand of Nikita’s DNA. It’s a privilege to also be working for Bonfire, one of the most influential and important brands in snowboarding’s history.” – Vicki Vasil, Brand Manager

Vicki’s years of experience bring a wealth of knowledge and energy to Nikita that will amplify the brand’s voice and bring invaluable assets to brand development.