Here’s the deal… Anytime you get on the social medias and use the hashtag #MeetTheMoment you’re helping out in a big way through a social campaign by CLIF Bar.

For every photo that uses #MeetTheMoment, CLIF Bar will donate $1 to environmental non-profits helping to protect the places where we love to play. The moment can be an image of fresh tracks on a blue bird powder day, a mid-day hike, or basically any outdoor adventure.

November’s non-profit partner: Winter Wildlands
December: Protect Our Winters (Founded by Jeremy Jones)

What’s better than donating someone else’s money? Nothing!

Here’s surfer Greg Longs showing you how it’s done.