Under Armour doesn’t just have some of the best first-layers in the industry, but each year they seem to step up their outerwear game, too. Since the word apocalypse means an event of great importance, then the Snowpocalypse jacket must also connote importance. This loosefitting jacket has RECCO technology, which will help ski patrol locate you if you are buried in an avalanche, ColdGear cuffs to keep your hands warm and 10,000mm waterproofing. It also features ArmourStorm and 3 layer 4-Way Stretch and a full generous cut, so that you can move without restriction. The Snowpocalypse is important indeed!