Snowboard Mag Media Kit

Welcome

Undermining the status quo has been part of SNOWBOARD’s DNA since our inception in 2006. Today the insurgency continues, and now our target is the role and definition of media.

SNOWBOARD is a mutli-platform, multi-channel connection between the snowboard industry and snowboarders. Every year our staff creates four magazines, thousands of photos, countless stories and videos, and we distribute this massive pool of snowboard content through print, apps, podcast, website, social media and more.

Audience

SNOWBOARD’s audience is made up of the sport’s most passionate consumers. At 25 years old, they have jobs; they ride hard every weekend; they buy gear and take trips. Our readers are peer group influencers, and SNOWBOARD is their primary source of information.

Circulation

At SNOWBOARD, our circulation strategy has always been to connect with the most qualified audience in the industry through the most efficient channels possible. Thus, our circulation model has more integrity, more authenticity and more quality than any other mag in the game.

Retail-shop Program

SNOWBOARD has built the largest and most effective shop-distribution program in the industry, distributing upwards of 10,000 copies per issue through its shop partners. Through SNOWBOARD, you will reach your customers and industry influencers in the buying environment: the shop floor.

Our Media

SNOWBOARD is a mutli-platform, multi-channel connection between the snowboard industry and snowboarders.

Snowboard Magazine

Our magazine has defined the cutting edge of snowboarding for over 8 years.

Issue / Focus	Space Close	Materials Due	Newsstand
SEPTEMBER / Buyer’s Guide*	06.29.12	07.06.12	08.28.12
NOVEMBER	08.17.12	08.24.12	10.09.12
DECEMBER	09.21.12	09.28.12	11.13.12
JANUARY	10.19.12	10.26.12	12.11.12

*Bonus: Additional newsstand and retail shop distribution.

Print advertising remains the most effective way to leave a lasting impression on the FREESKIER audience.

SnowboardMag.com

Snowboardmag.com reaches millions of snowboarders each year, and the audience is growing rapidly.

Snowboardmag.com Bannder Ads

Specs: 72 DPI // .GIF .JPG .PNG .SWF

960×300 Site Navigation Video Push-down: $1,000 per day
1200×2000 Background Takeover: $1,000 per day
300×600 Secondary Pages Only: $40 CPM
728×90 Top Asset: $30 CPM
300×250 Top Asset: $30 CPM
728×90 Run of Site: $20 CPM
300×250 Run of Site: $20 CPM
300×100 Run of Site: $20 CPM

Online Buyer's Guide

SNOWBOARD’S Online Buyer’s Guide sets the industry standard for depth of content, multi-media delivery and user loyalty.

2012 Online Buyer’s Guide

Includes over 2500 products with high-resolution images and links to trusted online retailers
All gear reviews on the Online Buyer’s Guide also appear on our iPhone and iPad apps

Buyer’s Guide Advertising

PRODUCT INCLUSION
On top of all of the product tested and reviewed, the Online Buyer’s Guide also includes all products from the special advertising section in the print magazine. Advertise your product in the printed version and it will be displayed in the Online Buyer’s Guide.

ONLINE RETAILER SPONSORSHIP
We offer a limited number of Online Buyer’s Guide sponsorships to online retailers. We link our product description pages directly to online retailer product pages where direct purchases can be made. Pricing varies.

Online Video

Thousands of videos from our community, partners and in-house production staff start at snowboardmag.com and are then distributed through our iOS apps, social media feeds, Vimeo, YouTube and iTunes podcast.

Video Advertising

FEATURED VIDEO SPONSORSHIP
0:15 second pre-roll and post roll ads are available on all of our featured video content distributed via Snowboardmag.com, iTunes, YouTube and Vimeo. Featured videos are sent weekly.

1. Pre-roll Advertisement: $2,500
2. Post-roll Advertisement: $1,000

CUSTOM PUSH DOWN PLAYER
If you have 3-5 minute long video you would like to see featured on our website we offer a custom Snowboardmag.com push down video player. We work with your creative team to develop the asset that appears directly below our website navigation. The asset includes an embedded video player of your choice (YouTube, Vimeo) and an area for branding/call to action.

Custom push down player: $3,000 / day (Production fees may apply)

PRE-ROLL EXAMPLE

EMBEDDED VIDEO PUSHDOWN PLAYER EXAMPLE

E-Newsletters

Our email newsletter hits 37,000 subscriber inboxes every week.

In each letter, we highlight the best of our web editorial, plus promote key online projects and programs. We work with partners to customize a promotion that fits our voice and characteristics to ensure maximum authenticity for the reader and maximum engagement for the advertiser.

DIRECT, EFFECTIVE MARKETING TOOL

1. Sent 2x weekly
2. Reaches 37,000 hardcore snowboarders
3. Average opens = 10,000
4. Average clicks = 2,000

E-Newsletter Advertising

Our E-newsletters are sent on a bi-weekly schedule, or on an ad-hoc basis when warranted. E-newsletters are anchored by exclusive editorial content.

E-NEWSLETTER OPPORTUNITIES

1. Featured inclusion = $2,500
2. Text link = $500

EXCLUSIVE E-NEWSLETTERS
Want to hit our email audience with an exclusive message? We can do that, too. We work with you to design and code an exclusive email blast that is 100% yours.

1. Exclusive E-newsletter = $4,500

Social Media

Over the past several years SNOWBOARD magazine has experimented with, tweaked, analyzed and capitalized on social media.

Social Media Consulting

We don’t sell social media advertising, we consult with our partners on how to effectively interact with our audience. Contact your ad rep to see how we can work together on a social media marketing strategy.

Mobile Apps

iPhone/iPad/iPod Touch Apps

Near-real time snow reports, news, videos, gear guide, games and more. The SNOWBOARD iOS app includes all the great content found on Snowboardmag.com delivered in a way that only an iOS app can. Now you can carry everything SNOWBOARD offers in your pocket. Click here to download the app.

Newsstand App

Snowboard Magazine is now available as a digital download through Apple’s Newsstand service. Get all the great content in our print mag, with videos and other interactions. All ads in the print magazine also appear in our Newsstand editions. Click here to read Snowboard on your iPhone or iPad.

app ADVERTISING

Newsstand: $500/page (requires print inclusion)
Newsstand video/CTA: $500
Proprietary apps: Contact your rep

Custom & Case Studies

Brand positioning, video production, event activations and more. At SNOWBOARD, we’ve always gone above and beyond to deliver for our readers and advertisers.

No matter what your strategy, we’re here to help you connect with our audience of dedicated riders.

WHAT WE DO – CASE STUDIES
Video Partnerships
Custom Web Development
Video Production
Event Activation

Video Partnerships

SNOWBOARD Magazine is partnering up with some of the most respected and progressive video projects in snowboarding today.  Depending on each of our partners unique media needs, we work with the production crew to create the most relevant and hard hitting plan of attack for exposure of their project, both in print and online.  SNOWBOARD Magazine’s wide array of unique print and digital exposure opportunities, make us the top choice for film crews wanting a more uniquely integrated approach to distributing their films content and advertising.

Individual Partnerships Garnered:
250,000 print impressions
600,000 digital video hits
225,000 display advertising impressions
70,000 e-mail newsletter inclusion impressions

Pirate Movie Productions

Pirate movie production fuses together the most progressive backcountry riding with the search for the most creative urban setting.  For its 12th movie, The Pirates partnered with Snowboard Magazine as the chief media partner for the project.  Right as the annual 6,000-person Innsbruck, Austria premier was going off, Snowboard released its November issue stated with Pirate’s content as well as a complete history of the crew.

To compliment the film, over 20,000 art books were produced and shipped with the movie all over the world.  The Pirates crew also held over 60 premiers including their 3,500 person debut in Innsbruck, Austria.

YESnowboard

We worked with YESnowboards to help promote their first ever team movie in 2011.  The Snowboard Magazine edit crew spent time with the team in Japan and we published a full feature story on the trip in our November issue to coincide with the iTunes release of the video.  Additionally, we released a series of 10 behind the scenes videos on snowboardmag.com and iTunes.

The YESnowboard crew is currently filming for their second full feature film.

Custom Web Development

Online media evolves at an incredible pace. As new technologies are developed new advertising opportunities are created. At Snowboard we stay at the forefront of online media so we can offer our advertisers truly custom online opportunities. Here are some examples of custom online programs we’ve developed:

Vitamin Water Am Throwdown

Snowboard teamed up with Vitamin Water to develop a new event format that integrates new and social media with a live on-snow contest. This fall, we created an online contest, hosted on Snowboardmag.com, in which participants uploaded their best action video clips to our website to be voted on by our audience. The top five rider/filmer teams were flown to Copper Mountain to compete on custom features built by the Copper Mountain park staff. The videos created at the Copper Mountain session were podcasted and posted on the site, for a second round of voting for the overall winner.

The Am Throwdown program created a winter-long presence in action sports for Vitamin Water, and gave the brand exposure to the core youth audience through our website and video channels. All sponsors were included in a pushdown ad on the Snowboardmag.com homepage, as well as in print ads, pre-roll ads, email newsletters, social media, and more.

Am Throwdown winning video from Copper Mountain

Dakine Glove Contest

We built a streamlined, simple contest for our partners at Dakine. Readers were directed to visit Dakine’s site and research glove technology, then answer a simple question to win. A new winner was picked every Wednesday all winter long to score a pair of gloves.

Highlights:
Thousands of readers researched Dakine gloves and answered the questions correctly

Sandisk Best Photo Sequence

To move from generic tech staple to brand-name consumer item, SanDisk partnered with SNOWBOARD to launch a ski & snowboard photo contest website, built and administered by SMP.

SanDisk wanted a core action-sports brand image, and SMP took it from there. We designed print ads to run in both Freeskier and Snowboard magazines, then created a custom website to match the concept initiated in print. The site asked photographers to upload their best action-sequence images for a cash prize.

We worked closely with SanDisk’s branding and legal teams to ensure that all components of bestphotosequence.com met SanDisk’s needs, coded and styled the site, and launched it in December 2009. SMP also used its extensive ties in the snowsports photography community to ensure that the site generates strong submissions from the start.

Highlights:
More than 100 people shot and photo-shopped sequences
Site averaged over 10 pages per visit, and 3 minutes on site

White Lies Contest

We worked with Copper Mountain this fall to put together a social media-oriented microsite in which users uploaded the best “white lies” they’ve used to skip work on a pow day, and the community voted on the winning lie. We used Facebook connect to allow people to log in with their existing Facebook username and password, and users could post their lies to their Facebook pages to help build hype and stimulate voting.

Highlights:
Facebook integration in both login and posting made it easy for users to log-in, vote, and post to social media
Combined ski/snowboard contest site presented Copper’s brand in a single site
Generated 15,000 new fans to Copper Mountain’s Facebook page

Video Production

At Snowboard we’ve created a wide network of talent both behind and in-front of the camera. We’ve also created a network of video channels from which we distribute content. For one of the best advertiser to audience connection opportunities we can combine our video production capabilities with our video channels, creating authentic video messaging that will be delivered directly to our core audience’s email in boxes, social media feeds, iTunes and favorite websites. Here are some examples of video projects we produced and distributed:

Epic Pass Infomercial

Vail Resorts shook up the season pass market with the advent of the Epic Pass – unlimited skiing and riding at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly and Northstar-at-Tahoe. We utilized one of Breckenridge’s professional athletes, Colby James West, to create an infomercial parody targeted at our audience.

Date
2009. 2010

Capability
Video Production

Overview
The Snowboard audience is comprised of extremely active riders. 61% of our audience purchases season passes each season making them a distinct target for resorts offering season pass deals. Continuing with our editorial strategy of focusing on athletes in our sport we approached Vail Resorts with the idea of utilizing Colby James West, a Breckenridge sponsored athlete, to promote the pass. Colby’s talents extend far beyond just skiing, his range of character voices/personalities rival any top comedian. We came up with the concept of an infomercial parody and Colby took it from there.

Challenge
Vail Resort’s brand position is much closer to luxury than to infomercials. The challenge was to create a video that would be approved by resort executives yet resonate with our audience. The video would have to go viral to be considered a success.

Results
We produced the video in less than 2 weeks utilizing a green screen and minor props (a bagel, a shoe, a mustache and a bad haircut). We launched the video through our various channels (iTunes podcast, on-site video, youtube, vimeo) and promoted it via web editorial and social media. The video received over 50K views in the first two weeks and was promoted by all of the competing media outlets in snowsports. It still racks up views to this day and has generated over 100K known views.

Visual

General Snus Mountain Team

General Snus approached us to help them enter the wintersport market, and to gain snowboarding support on a grassroots level. We met with the marketing team and developed a respected crew of snowboarders to represent their brand. We then produced a series of web video profiles about their team, which we distributed through General Snus’ digital outlets and via Snowboardmag.com and our podcasts.

Snowboard ran the program in its entirety – acting as the consultant, producer and distributor of all the content and messaging.

Event Activation

From the Winter SIA to The US Open our team is on the ground making connections with snowboard industry consumers throughout the year. Our brand has an attraction power that can gather masses of potential consumers to try out your product. Here are a few examples of our recent event activations:

Coors Ambassador Program

We tapped the nature of the rockies and put Coors product in the hands of skiing’s most influential athletes.

Date
2008 – 2010

Capability
Brand Positioning, Event Activation

Overview
Coors and Coors Light constantly battle with beer giants like Budweiser and PBR for apres ski bar dominance. They approached us to come up with a unique marketing campaign that was based around on-site activations.

Challenge
Coors had a long standing strategic partnership with one of the ski industry’s biggest resort holding companies. In 2008 that resort holding company switched to Budweiser just before the start of the 2008/09 winter season. Coors wanted to maintain a presence in the ski industry but were extremely limited in their ability to partner with ski resorts.

Solution
We worked with Coors to create a series of on-site activations during skiing’s biggest events. We brought Coors along with us to events like the Winter X-Games, the Winter Dew Tour and SIA. Supported by a print campaign in Freeskier Magazine we created, promoted, hosted and covered over 20 events for Coors throughout the winter season. We worked with Coors to pick key bars at each event, some existing accounts and some brand new accounts due to our promotion. In the end we generated over 1 million impressions online and drove over $20K in beer sales during the events.

Nike Shoe Shine

Snowboard Magazine and Nike Snowboarding teamed up to throw the biggest and most memorable event of the 2011 SIA Tradeshow.  Nike Show Shine displayed artwork created on Air Force One boots from 12 of the worlds most relevant and respected artists.   The event brought together industry leaders, retailers, athletes, and dedicated fans of snow, music, and sneaker culture.  After the art reception, Diplo, one of today’s most progressive producer and DJ took the stage and turned the party upside-down.  The event produced national coverage on popular websites such as Radcollector and Hypebeast among others.

Highlights:
1,300 people in attendance
Wide scope of national online media exposure
Over 60,000 iTunes podcast downloads

Nike Shoe Shine Video

Rates & Specs

Download The 2012 Rates & Specs PDF

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