Garmin

Mark McMorris, photo by Blotto

Official release from Garmin 

Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today announced the sponsorship of the 2015 Winter X-Games gold medal winning snowboarders Mark McMorris and Silje Norendal as their official action cam and watch provider. Both riders will be equipped with Garmin VIRB® action cams, as well as a fēnix® 3 multisport watch for McMorris and a vívofit® activity tracker for Norendal.

“We’re thrilled to have Mark and Silje on board as Garmin’s first sponsored snowboarders,” said Jon Cassat, Garmin vice president of communications. “Garmin has products that can make snow sports more memorable, and these high-profile athletes will help showcase our action cams and wearables to skiers and snowboarders everywhere.”

Mark and Silje will utilize Garmin wearables and the VIRB action cams as part of their training on and off the mountain. Both riders will be able to capture and share content with VIRB, and with the camera’s unique built-in GPS, they’ll be able to overlay data like heart rate, elevation and speed into their videos, creating even more dynamic content and proving how impressive their tricks really are. The fēnix 3 and vívofit that they wear on their wrists will also give them valuable fitness information on and off the hill, and they’ll be able to use Garmin Connect™ to analyze their data and improve performance.

Get a first look at the new Garmin® VIRB X and XE action cameras