Mack Dawg Premiere at Oakley

Mack Dawg’s Double Decade and We’re People Too Premieres at Oakley Headquarters

Words by Tawnya Schultz

Photos by Nuñez and the SNOWBOARD Crew

Mack Dawg held its annual world premiere at Oakley Headquarters last Wednesday night for a hyped blend of the world’s best snowboarders and industry insiders. The bittersweet evening meant celebrating Mack Dawg’s 20th (and rumors say final) year making iconic snowboard masterpieces. Walking up to the distinct concrete manipulated entrance, within a few foot radius stood Devun Walsh, JP Walker, Lauri Heiskari, Eero Ettala, Aaron Bittner…pro shred overload was in full effect.

Chanelle Sladics, Heikka Sorsa, Erin Comstock, and Hana Beaman ready to check out the movie.

Flowing a little too freely inside were the vodka and Red Bull or Vitamin Water’s (which unfortunately got the better of me later). There was also a legit Chinese buffet which peeps were chowing down. The DJ mixed some beats while the theatre filled up stacking peeps deep and ready for some action.

The inside of Oakley.

The Mack Dawg crew introducing the film.

Matty Swanson from Oakley stepped up as well.

Biittner on the big screen.

A packed house.

Mark Welsh and the lil’ one.

Redmatic…stoked.

The crowd dancin’ it up.

Darrell Mathes, Ninja and Andy Wright.

Dingo and Sketchy D interviewing with Fuel TV.

I’m not going to get into the videos much because I’ll do full reviews later but needless to say Mack Dawg brought it once again with its filming, editing, music, riding, and overall creativity. Thanks to everyone at Oakley who threw a killer event and of course the people who sent me over the edge with a nasty hangover. Job well done.

Down With People's Zac Marben.

Monster Oakley truck.

Mr. Jones coaxing the ladies.

SNOWBOARD TV interviewing Eero Niemala.

The newly engaged Gretchen Bleiler and Oakley Team Manager Chris Hotell.

Freelance sensation Andi Elloway and The Program’s Kevin Keller.

Ms. Alexis Waite hippy and happy. Peace y’all.