adidas-welcome-inpost

Adidas is celebrating its one year anniversary with the snowboard industry. In honor of this, the brand will launch both a brand new website— in order to show off their 2013/14 product lineup— and a documentary series, aptly titled WELCOME.

The new site, www.adidas.com/snowboarding, is set to go live on Monday September 2nd, along with the first episode of WELCOME, featuring Jake Blauvelt.

Each episode of WELCOME will take you inside the world of one the athletes on Adidas insanely stacked roster: Jake Blauvelt, Forest Bailey, Eric Jackson, Helen Schettini, Keegan Valaika and Kazu Kokubo. WELCOME is an inside look at the roads that ultimately brought these six people to this very moment in time; the official unveiling of the adidas Snowboarding team.

Full WELCOME Schedule:

September 02 | WELCOME Jake Blauvelt

September 23 | WELCOME Forest Bailey

October 14 | WELCOME Eric Jackson

November 04 | WELCOME Helen Schettini

November 25 | WELCOME Keegan Valaika

December 16 | WELCOME Kazu Kokubo