Adidas is celebrating its one year anniversary with the snowboard industry. In honor of this, the brand will launch both a brand new website— in order to show off their 2013/14 product lineup— and a documentary series, aptly titled WELCOME.
The new site, www.adidas.com/snowboarding, is set to go live on Monday September 2nd, along with the first episode of WELCOME, featuring Jake Blauvelt.
Each episode of WELCOME will take you inside the world of one the athletes on Adidas insanely stacked roster: Jake Blauvelt, Forest Bailey, Eric Jackson, Helen Schettini, Keegan Valaika and Kazu Kokubo. WELCOME is an inside look at the roads that ultimately brought these six people to this very moment in time; the official unveiling of the adidas Snowboarding team.
Full WELCOME Schedule:
September 02 | WELCOME Jake Blauvelt
September 23 | WELCOME Forest Bailey
October 14 | WELCOME Eric Jackson
November 04 | WELCOME Helen Schettini
November 25 | WELCOME Keegan Valaika
December 16 | WELCOME Kazu Kokubo