686 RECLAIM Project
By: Sara Owen
After learning that more than 25 million tons of textile-related materials are wasted each year in America alone, 686 launched a new initiative called the RECLAIM Project. 686 started by designing two jackets made from new but unwanted materials and transformed them into eye catching outerwear pieces. The Ambush is the warmer of the two limited edition jackets made from a Tricot shell and fully insulated with a detachable fleece liner. The Upflow is a bright, color-blocked shell.
While some brands might stop at introducing outerwear from reclaimed materials to the line, 686 took the RECLAIM Project much further. It donated 1500 RECLAIM jackets to charity organizations in the U.S., Japan and China. A few charities that benefited from its generosity are: SOS, Sky Youth Empowerment Foundation and Homeboy Industries. 686 also gave each of their sales reps 40 jackets to donate to a charity of their choosing.
The brand is also giving you the chance to make a difference. For every RECLAIM purchase that you make, 686 has teamed up with Match One Foundation to donate a jacket to someone in need.
There’s no time like the present to do good but that hasn’t stopped 686 from making future plans for the RECLAIM Project. Stay tuned for more RECLAIM Project initiatives in seasons to come.