adidas Snowboarding adds Kazu Kokubo, Eric Jackson and more to the team

Portland, OR, October 12, 2012 – Today, adidas announces that it will extend its reach in Snowboarding with the addition of five new Pro team members. Joining Jake Blauvelt (signed earlier in the year, and with a signature après shred boot launching this month) the following Professional Snowboarders join the team: Kazu Kokubo, Eric Jackson, Helen Schettini, Forest Bailey and Keegan Valaika.

This is a diverse group of individuals with a mutual respect for each other and a shared excitement to work collaboratively with the adidas Action Sports team. All are signed to wear adidas Snowboard boots that roll out in Fall of 2013. Additionally, Eric, Keegan and Kazu are all signed on for apparel technical outerwear. Helen and Keegan are also on adidas Eyewear. The entire range launches in Fall / Winter 2013.

adidas Snowboarding joins adidas Skateboarding in an effort towards dedication to authentic and collaborative footwear and apparel designed by skateboarders and snowboarders, for skateboarders and snowboarders. The first product in the collection, the Jake Blauvelt signature “après shred” boot kicks things off. It will be signed-off with the iconic trefoil logo featured in adidas Skateboarding and iconic streetwear line, adidas Originals.

adidas Snowboarding will support the collection with a robust marketing campaign featuring all the riders and rolling out print advertising, film sponsorships, events and a dedicated website at: www.adidas.com/snowboarding (currently featuring Jake Blauvelt and eventually featuring the entire team, product and action).

Comments

Up Next

September 27, 2016

The Passenger: Experiencing adventure in the fjords of Iceland

When it comes to snowboard cinema, there is often a disconnect in people’s understanding of the process and the...
September 21, 2016

Those Days 003: Jussi Oksanen, 2007

Is it the clunk of the Hasselblad V System camera, the hand wound shutter, the look down viewfinder, or...
September 16, 2016

Braving the elements to Approach Winter with Coal Headwear, a photo essay

Party boarding of the highest order, a combination of the buddy system and follow the leader.
September 15, 2016

Life on his terms: A Chris Beresford interview

A mom who died when he was five. A father who turned to alcohol. Chris Beresford has earned everything...
September 14, 2016

First snow of the 2016 season hits US resorts

It is mid-September, and for all of you who have been patiently waiting, we’re happy to say that snow...