adidas Snowboarding adds Kazu Kokubo, Eric Jackson and more to the team

Portland, OR, October 12, 2012 – Today, adidas announces that it will extend its reach in Snowboarding with the addition of five new Pro team members. Joining Jake Blauvelt (signed earlier in the year, and with a signature après shred boot launching this month) the following Professional Snowboarders join the team: Kazu Kokubo, Eric Jackson, Helen Schettini, Forest Bailey and Keegan Valaika.

This is a diverse group of individuals with a mutual respect for each other and a shared excitement to work collaboratively with the adidas Action Sports team. All are signed to wear adidas Snowboard boots that roll out in Fall of 2013. Additionally, Eric, Keegan and Kazu are all signed on for apparel technical outerwear. Helen and Keegan are also on adidas Eyewear. The entire range launches in Fall / Winter 2013.

adidas Snowboarding joins adidas Skateboarding in an effort towards dedication to authentic and collaborative footwear and apparel designed by skateboarders and snowboarders, for skateboarders and snowboarders. The first product in the collection, the Jake Blauvelt signature “après shred” boot kicks things off. It will be signed-off with the iconic trefoil logo featured in adidas Skateboarding and iconic streetwear line, adidas Originals.

adidas Snowboarding will support the collection with a robust marketing campaign featuring all the riders and rolling out print advertising, film sponsorships, events and a dedicated website at: www.adidas.com/snowboarding (currently featuring Jake Blauvelt and eventually featuring the entire team, product and action).

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