anon optics launches new 2013 website & goggles

BURLINGTON, VT (August 8, 2012) – Today, anon optics is proud to unveil a completely re-designed, which features all of anon’s new 2013 goggle styles and an impressive list of new digital tools to better experience the brand.

When users first drop in on the new, the first thing they’ll likely notice is the website looks and works great from any device – whether it’s a desktop, a tablet or a smartphone. That’s because for the first time, was built with a ‘responsive design’ to make it user-friendly from nearly any device.

The second thing that will standout on is the revolutionary new M1goggle, which has its own dedicated section on the website. Inspired byanon pro riders, the new M1 goggle utilizes magnets, which make swapping lenses on the fly faster and easier than any goggle to precede it. The resulting advantage of the M1 is split-second lens changes, all made possible through an exclusive design technology called ‘Magna-Tech’, which pulls, guides, and locks the lens into the M1's frame. With the M1, riders can instantly adapt to ever-changing light conditions without the hassle of lenses that are difficult to switch out. See for yourself how easy it is to change lenses in the M1 video.

Other key new features of include new pro-model videos, which tell the story behind what inspired each anon pro-model; an updated team section that showcases each team rider’s digital snowboarding journal; and social media tabs on the homepage that display real-time updates from anon’s Facebook, Twitter, Instagram and iPhone App. In addition to all this, anon has created a new interactive frame fit chart where a full 360-degree view of all goggle styles shows how well each anon frame will fit your face.

Just in time for the website launch, anon has also completely re-designed its iPhone app. Stand-out updates include a new Rider Journal experience with a streamlineddesign and archiving capabilities, plus enhancements to the Team Travel section, which make keeping track of your favorite anon rider more fun than ever before.

To check out the entire 2013 anon line, head to where users can get to know the product, the team, and download the re-designed anon app for iPhone.


Up Next

October 20, 2016

Travis Rice wants to give you a snowboard if you vote on November 8th

This election is a shit show. However, that is no reason to stay at home on November 8th. Our...
October 20, 2016

Here’s a new pair of splitboard bindings, on us

Winter is almost here, so we're teaming up with Spark R&D to update, or start, your splitboarding kit with...
October 19, 2016

Those Days 007: Nate Bozung, 2001

This photo was one that almost didn’t see the light of day, and the wait to see if this...
October 19, 2016

Gray Thompson joins Holden’s Band of Explorers for winter 2016

Gray Thompson is the ultimate soul surfer, and only few parallel his dedication to the mountains and snowboarding. Congratulations...
October 17, 2016

Provisions 003: Products we are stoked on this week

This week's collection of all things awesome for 2017. Check back weekly as we highlight our favorite products from...