anon optics launches new 2013 website & goggles

BURLINGTON, VT (August 8, 2012) – Today, anon optics is proud to unveil a completely re-designed anonoptics.com, which features all of anon’s new 2013 goggle styles and an impressive list of new digital tools to better experience the brand.

When users first drop in on the new anonoptics.com, the first thing they’ll likely notice is the website looks and works great from any device – whether it’s a desktop, a tablet or a smartphone. That’s because for the first time, anonoptics.com was built with a ‘responsive design’ to make it user-friendly from nearly any device.

The second thing that will standout on anonoptics.com is the revolutionary new M1goggle, which has its own dedicated section on the website. Inspired byanon pro riders, the new M1 goggle utilizes magnets, which make swapping lenses on the fly faster and easier than any goggle to precede it. The resulting advantage of the M1 is split-second lens changes, all made possible through an exclusive design technology called ‘Magna-Tech’, which pulls, guides, and locks the lens into the M1's frame. With the M1, riders can instantly adapt to ever-changing light conditions without the hassle of lenses that are difficult to switch out. See for yourself how easy it is to change lenses in the M1 video.

Other key new features of anonoptics.com include new pro-model videos, which tell the story behind what inspired each anon pro-model; an updated team section that showcases each team rider’s digital snowboarding journal; and social media tabs on the homepage that display real-time updates from anon’s Facebook, Twitter, Instagram and iPhone App. In addition to all this, anon has created a new interactive frame fit chart where a full 360-degree view of all goggle styles shows how well each anon frame will fit your face.

Just in time for the website launch, anon has also completely re-designed its iPhone app. Stand-out updates include a new Rider Journal experience with a streamlineddesign and archiving capabilities, plus enhancements to the Team Travel section, which make keeping track of your favorite anon rider more fun than ever before.

To check out the entire 2013 anon line, head to www.anonoptics.com where users can get to know the product, the team, and download the re-designed anon app for iPhone.

Comments

Up Next

December 8, 2016

Swedish socialites: A Kevin Backstrom and Tor Lundstrom interview

Kevin Backstrom and Tor Lundstrom are not only best friends, but business partners. Stan Leveille caught up with the...
December 7, 2016

Those Days 014: Brock “Butters” Nielsen, 2009

A moment in time from photographer Kealan Shilling.
December 7, 2016

This Burton x South Park collaboration might be their best yet

Burton has just released yet another collaborative collection for the 2017 season, this time with South Park.
December 7, 2016

The misguided glorification of avalanches

In an age of social media sensationalism, are we giving avalanches the respect they deserve?
December 6, 2016

Our young friend Red Gerard just joined the Mountain Dew team

Last season, Red joined us in the Snowboard Mag office as an honorary intern, even though we don't have...