Burn to launch “Ride Again,” an interactive snowboard film

As Burn is the official sponsor of the 2014 Sochi Winter Olympic Games, they’re excited to invite the public to take part in an innovative and interactive snowboarding film: Ride Again. Check out these four, 10 second teasers, and get ready for the official “Ride Again” release, December 1, 2013.

 Also see: Burn “Ride Again” — teasers

More details provided by Burn, below:

As burn becomes the official energy drink of the 2014 Sochi Winter Olympic Games, they are excited to fully dive into one of the greatest shows on earth and invite the public to take part in an innovative and interactive snowboarding film: the burn RIDE AGAIN movie.

Set for release on the 1st of December, RIDE AGAIN is a pioneering crossover between a video game and a movie. It’s an interactive experience where the viewer gets to choose his own ride. The burn RIDE AGAIN movie tells the story of burn riders expressing their passion for snowboarding through creative, fun, progressive and stylish riding just before they compete at the Winter Olympic Games. RIDE AGAIN is a timely reminder that ultimately having fun is more important than winning and that greatness is born out of perseverance, and a never-give-up attitude. No matter what, you just stand up and Ride Again.

Featuring in the movie are some of the world’s finest athletes from the burn UNITS: Stale Sandbech (Norway), Sven Thorgren (Sweden), Arthur Longo (France) to name just a few.

Highlighting digital innovation the burn Ride Again movie is an interactive experience, hosted on the burn youtube channel. On the menu each viewer gets to choose the rider, terrain (halfpipe or slopestyle), energy drink and riding
style. Based on the viewer’s choices, this creates a personalised experience which can immediately be watched or shared online.

RIDE AGAIN is a playful interactive movie experience for anyone curious about innovation, movies, sports and The Olympics. Every line is different, every style is different, choose your personal ride and have fun!

rideagain teaser


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