Burton creates new US Open Snowboarding qualifiers competition

BURLINGTON, Vt. (November 20, 2012) Burton Snowboards is excited toannounce that as a part of the next chapter of the 2013 Burton US Open, thequalifying rounds will become a stand-alone, East Coast event called the Burton US Open Snowboarding Qualifiers presented by MINI. Created in association with long-time partner U.S. Snowboarding, the new US Open Qualifiers will take place during a U.S. Revolution Tour stop from February 1-3, 2013 at Seven Springs Mountain Resort in Pennsylvania, a resort that has a long heritage of supporting and progressing snowboarding.

“Breaking out the US Open qualifiers from the US Open semi-finals and finals is a big change, but it is a super positive change because it elevates the US Open qualifying rounds beyond where they’ve ever been before,” said Greg Dacyshyn, Burton’s Chief Creative Officer. “Now, not only will the talented riders who compete in the new US Open Qualifiers have an event all their own, they will also be formally rewarded and recognized for the first time with legit prize money, important tour points and increased media exposure via a live webcast and TV show. In addition, this new event format enables a part of the US Open to remain on the East Coast where it has such a deep heritage, something that was very important to us.”

The US Open Qualifiers represents a new era in Burton’s longstanding history of pioneering some of the world’s best snowboard competitions. As a result of this new format, riders both in the east and out west will get toexperience the excitement of snowboarding’s most iconic event that now kicks-off at Seven Springs and culminates at Vail.

For riders planning to compete at the US Open Qualifiers, here are a few key details on prizing, formats and registration. At the US Open Qualifiers, the top five women and top 10 men in each discipline will earn a spot to move on to the semi-finals at the prestigious US Open Snowboarding Championships, taking place at Vail Mountain from February 25-March 2, 2013. In addition to scoring a spot at the US Open in Vail, top placing riders will earn a piece of a $20,000 prize purse, 4Star World Snowboard Tour points and U.S. Revolution Tour points. The format at the US Open Qualifiers will feature 70 men and 30 women competing in slopestyle on Saturday, February 2 and in halfpipe on Sunday, February 3. Rider registration is open now through December 31, 2012.

And finally, guests at Seven Springs will have no shortage of excitement during the US Open Qualifiers weekend. In addition to watching the competition, guests can also enjoy the Burton Mountain Festival, which offers riders a full day of on-snow activities, including Burton 2013 product demos, live music, sponsor giveaways and a Riglet Park designed for the smallest snowboarders.

For complete event details, including webcast and broadcast schedules and rider registration, head to www.burton.com/usoquals

A big thanks to MINI, Mountain Dew, Paul Mitchell, Seven Springs and U.S. Snowboarding for their support of the US Open Qualifiers.

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