Come chill with UA MTN athletes at the Vail grand opening

Comments by Snowboard Magazine/

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Artist mockup of the new Vail retail store

image002.jpgUnder Armour has opened the brands’ first specialty store in Vail Village in Vail, Co. The 1,200 square foot store opened on Bridge Street in early November bringing the best-of-the-best performance gear to skiers, snowboarders and Vail vacationers throughout the winter season. The store features top-of-the-line product from the UA MTN collection including technical outerwear, base layer, headwear, gloves and more. The store also creates a laid- back environment for consumers to interact with the brand featuring a community board with updates on what’s happening in Vail, and iPads placed around the store that allow consumers to get in-depth product details on the UA MTN collection.

Under Armour’s MTN athletes will be on-site at the store’s Open House Party this Saturday, signing autographs and interacting with the Vail community. As part of the celebration, there will be food and live music in-store and Under Armour will also be giving away MTN T shirts and bandanas throughout the event.

Attending Athletes: Bobby Brown, Kerri Herman, Jen Hudak, Justin Dorey, Ahmet Dadali, Chas Guldemond, Spencer Shaw and Jeremy Thompson

When: Saturday, December 10, 2011 from 4-6pm

Location: Under Armour Store, 227 Bridge Street, Unit F, Vail Village, CO