Electric’s new Ninety Nines defy the norm of sunglass design

New for summer 2012, Electric Visual has created the Ninety Nine as part of its new Loveless Collection. If you’re unfamiliar with the Loveless Collection, Electric has designed four distinct frames that seek to defy the norm of sunglass design.

Outfitted with a handmade acetate frame that’s injected with a wire core, the Ninety Nine feels super durable yet light weight enough as to not always be slipping off your face. The 3-barrel stainless steel optical hinge ads to the style of the frame as well as the overall toughness of everyday living.

Most importantly, Electric’s CR39 lens used in the Ninety Nine is lightweight, scratch resistant and crystal clear. Go for the Polarized option for extra clarity while summer shredding or scoping babes at the beach.

With 5 different color options – including Gloss Black (shown above), Tortoise Shell, RWB, BWC and a Gloss Black Polarized option – you’re sure to find one that fits you style.

You can check out the entire Loveless Collection here, and if you dig the Ninety Nine as much as we do you’ll want to get your hands on a pair here as they’re sure to go fast.

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