YEA.NICE Launches New Website & Fall/Winter Collection
The YEA.NICE 2011/12 Fall Winter collection continues with a clean look, unique designs and limited quantities. This line includes artwork from Stink; an emerging artist
out of southern California. His shirt, the “Facemask” was created with the idea to keep it unique, which is why we only produced 50.
Another piece is our “Sabol” snapback; a collaboration with DJ’s the Dirty Disco Kidz. We continue to focus on quality and fit above all to produce a product that has you feeling good. Available in only 42 stores across the country the 2nd YEA.NICE line truly remains limited.
The 2011/12 Fall-Winter look book was shot over a 2 day period in Boulder and Denver, CO. Shot by Jeff Cormack’s new Play+Record production company and accompanied by photographer Terry Ratzlaff. Our shoot carried on in the rain, 14-hour days and 100+ coffee's. Giving us a finished 2nd shoot.
YEA.NICE was launched in October 2010 by JJ Thomas and Josh Sherman. At a young age, both lived and breathed the action sports lifestyle. As individuals, they gained notoriety and success from snowboarding. JJ topping podiums at X-Games, Dew Tour, and the Olympics. And Josh finding a path that eventually landed him on the cover of Transworld.
For years, JJ and Josh talked about launching a clothing brand. After a month long trip together in New Zealand, they began focusing on the unnamed company. When talking with a friend, Josh jokingly said, “Yea, nice”. A phrase he had said all the time. He emailed JJ, “YEA.NICE…It’s A Brand”, and the company was born.
Staying owned, operated and financed personally, JJ and Josh have brought an original vibe to the action sports lifestyle. YEA.NICE has already been seen on top pros in the snowboard, skate and surf world, as well as major musicians and TV personalities. Located out of Boulder, Colorado, this design driven brand continues to create limited clothing that truly emulates the lifestyles they love.
Thank you for your support.