So today many people unassumingly went to the poles and cast their votes! The Public Advisor was not one among the masses as I prefer to throw stones from a truly open media forum such as this.

Aside from the shenanigans and the dollars spent on “their” campaigns…what did you “the end consumer” receive from this election year?

Maybe another Promise of something better?
There may have been some lies disguised as “things” you truly love and believe in?
I would be quite positive that there were many handshakes and smiles…

And how does this relate to the snowboard industry you ask?

Being that we live in a market controlled by capitalism it is time for you to turn in your vote with your wallet! Tell the controlling interests in your industry that you don’t want their crappy products by not buying them. Tell them all that it is time for a change.

A change that does not involve fattening their bank accounts with your hard earned money. Tell them with your green backs that you don’t like their poor quality, polluting, “developing nation” labor. Let the hierarchy that controls this industry know that their shareholder’s wealth is not all that important to you.

There are a lot of individuals who actually believe in this industry. They believe in it more then they believe in profit margins and balance sheets. So go out and tell the people who run K2/Ride, Flow, Burton/Forum, O-Matic, Salomon, Quicksilver/DC/Lib-Tech/Rossignol/Gnu…etc that you have enough of their crappy third world products and you now demand better.

Now…The Public Advisor is not dumb enough not to realize that within the aforementioned companies there lies a talented force of people that rely on the same values that this article is written about.

But the riders, reps, people answering the phone, and other persons simply living their out dreams are not at issue here. It is the people at the top garnering an amazing amount of wealth on the backs of everyone else. And they do this with no accountability to those who assist them in this process… only to their shareholders who’s retirement accounts are getting larger because the consumers are not smart enough to say…ENOUGH IS ENOUGH!!!!

Say NO this election season!

The people that created and believed in the brand that you now “know and love” have cashed their checks and are long gone. See the recent article about DC Founder Ken Blocks new $150,000.00+ Car that you helped pay for: Ken's New Benzo

(Although in the cases of Kip and Burt… some stick around with new brands and cash to throw around in significant support of the industry that garnered them such wealth. And too bad Burt is now gone… good luck with the golf venture Mr. Lamar!!! We still Love You! Never forgot the LOOK Days!)

What you are buying into by purchasing these inferior procucts is the same crap that politicians throw out during long and heated public campaigns.

STOP BELIEVING IN THE ADVERTISEMENTS…AND START BELIEVING IN SNOWBOARDING!!!