“It’s all about the art” – Travis Rice on the new Lib Tech line

Travis Rice is giving his “two cents” on Lib Tech’s new 2013/14 snowboard line. Take a look at killer board graphics, created by Andrew Schoultz, and get inside TRice’s head as he explains what this line is all about.

Screen-Shot-2013-10-05-at-11.25.31-AM Painting by Andrew Schoultz, via Travisrice.com

From Travis Rice:

Seventeen years ago, I went in 50-50 with a friend on purchasing a Jamie Lynn board with the corn husk graphic. The rest is history.

I have been lucky enough to be on the Lib Tech team for eight years now. And to tell you the truth we’re just getting started.

What I’m most stoked about in the board line this year is the partnership I was able to form with San Francisco based artist Andrew Schoultz. I’m blown away by Andrew’s work.

Andrew and I talked a lot about the pirate ship inspired piece prior to starting it. He comes from a skate/street art background. The size and scale of a lot of his mural work is incredible. I was already a big fan of his work, so collaborating was a fun process. The guy has seriously been blowing up on a global scale the last few years. If you like his work, know that locking in a piece of this now will probably be an amazing investment in the future!

If you want to know the truth… Andrew’s art combines meticulous rendering with imagery both fantastical and familial. Themes of chaos and destruction forewarn current political and environmental climate, taking form in large-scale installations, paintings, murals, sculptures and works on paper [or so says his website].

Check out the entire post, here: It’s All About the Art – My Two Cents on the New Lib Tech Line 


Up Next

September 14, 2016

First snow of the 2016 season hits US resorts

It is mid-September, and for all of you who have been patiently waiting, we’re happy to say that snow...
September 8, 2016

Red Bull Illume 2016 Winners to be unveiled in Chicago on September 28, 2016

The Red Bull Illume Image Quest is the leading action sports photography contest in the world. 2016 will be...
September 6, 2016

Patagonia founder Yvon Chouinard releases new, expanded version of his memoir “Let My People Go Surfing”

As someone that works in a position that requires a nearly constant digital connection, I learned an important lesson...
September 1, 2016

Swiss icon Fredi Kalbermatten joins the Spacecraft Collective team

Spacecraft is proud to announce the signing of Fredi Kalbermatten to its team of pro athletes. This marks a...
August 18, 2016

Speakers and movies announced for The Meeting 12 in Aspen, CO

For over a decade, The Meeting has marked the approaching winter season for snow sports enthusiasts, filmmakers, athletes, industry...