Grenade Gloves launches the Grenade Skate Initiative with Braydon Szafranski

Grenade Gloves, one of the most coveted brands in snowboarding for nearly a decade, marks its official entrance into the world of skateboarding by welcoming pro powerhouse Braydon Szafranski to the international athlete team. Grenade will be added to the roster of sponsors for Braydon including his own brand Happy Hour Shades, Baker Skateboards, and Indy Trucks. Grenade Gloves founder Danny Kass has had a long standing love for skate and all things anti-establishment, and the collaboration between the two legendary pro athletes who love to push boundaries is primed to shake up the divide between the snowboarding and skateboarding industries.

“As a company Grenade was founded in skate and snow”, said Danny, “we’ve always been avid skateboarders and built skate missions into our tours and in past shows. We’ve supported up and comers like our friend Tom Ryen for years, it was time to make it official.”

Action sports brands sponsor athletes in both industries but typically keep them divided in their respective boxes. Grenade will be the first to launch into skate with a credible and badass vibe that has long been a part of the Grenade Gloves culture. Keeping true to their roots and building a skate team with the best and brightest. Taking the snow to the streets.

“Snow and skate have always connected as one, and you can’t tell me some of the baddest skaters all don’t want to go and snowboard in the winter. It’s something that was supposed to happen a while ago.” said Braydon. “So our NYC homie and famous artist Haculla, started this project EYES for Grenade Skate, and we are excited to drop it.”

Head over to the Grenade Blog to see the video and full interview with Braydon Szafranski.

Comments

Up Next

September 14, 2016

First snow of the 2016 season hits US resorts

It is mid-September, and for all of you who have been patiently waiting, we’re happy to say that snow...
September 8, 2016

Red Bull Illume 2016 Winners to be unveiled in Chicago on September 28, 2016

The Red Bull Illume Image Quest is the leading action sports photography contest in the world. 2016 will be...
September 6, 2016

Patagonia founder Yvon Chouinard releases new, expanded version of his memoir “Let My People Go Surfing”

As someone that works in a position that requires a nearly constant digital connection, I learned an important lesson...
September 1, 2016

Swiss icon Fredi Kalbermatten joins the Spacecraft Collective team

Spacecraft is proud to announce the signing of Fredi Kalbermatten to its team of pro athletes. This marks a...
August 18, 2016

Speakers and movies announced for The Meeting 12 in Aspen, CO

For over a decade, The Meeting has marked the approaching winter season for snow sports enthusiasts, filmmakers, athletes, industry...