OGIO and Red Bull unveil Signature Series Bag Collection
“We’re not just an adrenaline bag designer, we are a creative and unique entity dedicated to offering the entire world a bag option that will suit their hobbies or daily activities,” said Tony Palma, CEO, OGIO. “Having Red Bull recognize that direction in our company and reach out for a joint venture is a huge step in the industry. We’re looking forward to introducing these models that will change the game for anyone looking for the most dependable bag option.”
More details on this 10-bag line up, in the press release below:
Salt Lake City, UT (September 19, 2013) – OGIO, a company born from an adrenaline sports background who designs uniquely styled performance bags specifically for power sports enthusiasts, endurance athletes and some of the world’s most sought after brands, will be designing a distinctive line of gear bags, travel duffels, hydration and multi-use packs for the Red Bull Signature Series, an action sports event series that airs all year long on NBC. The multi-year agreement serves the needs of the Red Bull Signature Series and the high performing athletes that make up the progressive action sports property. The bags will also be made available to a limited group of specialty retailers and can also be found on OGIO.com and RedBullShop.us. Available end of September 2013.
Throughout the year, the Red Bull Signature Series unleashes the best in the disciplines of snowboard, surf, wakeboard, skate, mountain bike, BMX and FMX. Spectacular event locations set the scene for one-of-a-kind courses inspired by the athletes themselves.
After being approached by the Red Bull Signature Series, the most watched action sports property on broadcast television, OGIO has dedicated a team of designers to create a special collection of lifestyle bags. Considering the very limited amount of merchandise featuring this highly coveted series, OGIO worked to deliver solutions unlike anything seen in the market to-date. There are 10 bags in the Red Bull Signature Series Collection; each with unique design elements and features that cater to specific customer lifestyles.