O’Neill unveils 2013/14 apparel line
Take a look at all the goods O’Neill is bringing to the market for the 2013/14 season:
Montreal, Canada (September 26, 2013) – O’Neill, the original surf, snow and youth lifestyle brand for more than 60 years, is happy to welcome back winter and unveil its 2013-14 winter collection in stores for the snow season, featuring styles that top athletes such as Jeremy Jones, Seb Toots, David Wise, Aspen Spora, Iris Lazz, Max Parrot, Brody Leven and Sandy Boville will be wearing on and off mountains around the world.
Following a busy spring and summer for Team O’Neill athletes and designers, the O’Neill 2013-14 winter gear is ready to dominate the powder of North America with the Explore, Freedom and Adventure series. The newest collection includes a wider range of jackets, pants, fleece, beanies and more for men, women and kids, including a selection of gloves and packs, available in the O’Neill winter lineup for the first time.
New color patterns, fits (Regular, Long, Mountaineering, Parka) and a unique mix of materials, including denim, canvas, wool and fur offer a more diverse look throughout the collection. Legendary Tahoe snowboarder Jeremy Jones returns with two signature jackets and two pants, while Sochi 2014 gold medal hopefuls Seb Toots and David Wise will feature their own signature gear.
“Our athletes and designers came together to create the best collection yet, a really cool combination of outerwear that fits and performs impeccably throughout the season,” said O’Neill’s Jimmy Adams. “We wanted to incorporate more styles that reflect the diversity of our athlete team and fashionable looks that can transition seamlessly from slopes to streets. The Adventure Series is a great example of how
we support outdoor living and discovery beyond the mountains.”
Highlights from the O’Neill 2013-14 apparel line include:
Jeremy Jones collection –2 and 3-layer shells that Jeremy helped design, and will wear in upcoming shoots for his next film, ‘Higher,’ in Nepal, Alaska and other global locations. Jones’ 3L jacket is the pinnacle piece in O’Neill’s technical line, featuring 20/20 waterproofing and breathability. His 2L shell was created in collaboration with artist Mike Ennen and features black-and-white mountain designs. A new twist on the popular Jones Packable Down jacket will be a favorite for on and off the mountain. All jacketsand pants are made from eco-friendly materials and support Protect Our Winters, the environmental organization Jones founded in 2008. Earlier this spring, Jones was honored by the White House as a ‘Champion of Change’ for his environmental efforts on behalf of POW.
David Wise and Seb Toots – both athletes were heavily involved in the design and creation of their signature styles, which include a mix of fashion and function. The first-ever David Wise jacket celebrates the two-time X Games gold medalist with a long fit for his freestyle skiing and five colorway options. For his newest signature kit, Toots included a long fit blue and beige mix with camo designs and his signature ‘ST’ logo. Seb’s collection also includes new superfleece, sweatshirt and tee designs.
Women’s and Kids highlights – led by Tahoe-based snowboarder Iris Lazz, the popular Sparkle jacket, Alfabravo Hyperfleece and Blazer pant are a must for fashion-forward female boarders, along with Adventure Series street styles for off the mountain, featuring the Journey Parka with a long fit and fur hood. An expanded kids collection features a number of jackets, bibs fullsuits, fleece and beanies with fun, bright and colorful patterns to stand out on the mountain.
Also kicking off the 2013-14 season is O’Neill’s #RideMore social media campaign, which encourages fans to post photos, GIFs or videos of their favorite urban spots to ride and replicate pro tricks, using handles and hashtags such as @teamoneill, #ridemore, #trickmore and #followtheleader. O’Neill will choose winning entries throughout the season, which includes O’Neill gear and the chance to ride with Team O’Neill athletes such as Seb Toots and Jeremy Jones. More info, including all #ridemore videos and contest details, will be available on October 15th at www.oneill.com/ridemore
All O’Neill 2013-14 apparel is available now at www.oneilleshop.ca, along with retailers throughout the U.S. and Canada. For more information about O’Neill apparel, athletes, events and campaigns, visit the O’Neill Facebook and Twitter page.