It doesn't matter how you package it!

It really makes no difference which upper echelon club in Denver you showcase it!

Nor is anyone in our industry intrigued by the "names" you can conger up, pay and or associate with "your" brand with!!!

*And FUCK YOU Tom for letting your "baby" go!!!

Although very altruistic...your charity involvement will not buy you credibility or respect!

Steve (AKA Silky Johnson here on snowboard magazine) may be an amazing rider...but that still doesn't get you a hall pass into todays snowboard industry!

Sims, as a Collective International "licensed" Brand Name, Is not an actual Snowboard Company!

No matter what you think...Sims is a wholly owned part of Payless Shoe Source... and the only place I can buy a Sims is at a chain of sporting goods stores...

["Look out for the complete SIMS line of boards, outerwear and accessories exclusively in Sports Authority doors nationwide." From Snowboard Magazine online node #26312]

...that has no validity in this business considering their first store was in Florida...a place where snowboarding does not even take place and they merged with bastardizing sporting goods chain Gart Sports in 2003.

This is not a joke!

Where do you want your money to go?

Time to decide what is right or wrong....for the love of the future of your industry!