elevates snowboarding platform with the launch of

(Bloomfield Hills, MI) June 26,, The Ultimate Online Ski Shop, continues its expansion as a pioneering force in the snowsports retail industry as it comes up on its eighth year in business. The company is proud to announce the re-launch of its snowboarding business sector under the domain. The company’s former snowboarding-specific retail site,, has re-emerged with an enhanced user experience under, offering a content-rich and informed shopping experience for athletes of all ages and abilities. The new site, which is accessible independently as well as through, is now live.

“We are thrilled to finally give our snowboarding business the attention it deserves with the launch of,” said Founder Steven Kopitz. “With the support of our brand partners, we are now providing our customers with a superior shopping experience that helps to fully inform and educate snowboarders of all abilities before they come to a purchasing decision.”

Paralleling its sister site, launches with the best selection, best experience and most replete resources. The site leads the snowboard retail industry in written and video content with its on-snow video reviews and “The Morning Shred” films which consist of unscripted conversations between the buyers and brand reps about featured product. customers will now have access to more user-friendly search filters than any existing snowboard online retailer, allowing them to narrow down gear to find the perfect match. Kopitz has launched the new, specialized site alongside an authentic team that shares his expertise and fervor for the sport, allowing this collective passion to drive the business forward. 

Kopitz, a brick and mortar pioneer, aims to democratize the snowsports shopping experience through the new site by providing a vast array of unbiased information that will help educate the snowboarding community, ultimately growing the sport on the whole. This principle is coupled with an unparalleled selection of featured brands, competitive pricing and customer service comparable to that of the founding family’s retail shops for a truly authentic shopping experience, regardless of one’s zip code.

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