Spirit of Snowboarding: Travis Rice

Comments by Jonathan Glass/

Photo: Cole Barash Photo: Cole Barash

There’s no other way to say it – Travis Rice has become habitually remarkable. Ten years ago Rice was an unknown, unsponsored rider who lit up Super Park 5 in Mammoth. Then he filmed game-changing parts in Absinthe and the Brainfarm production, The Art of Flight. This past season he produced Supernatural, a-one-of-a-kind backcountry-style snowboard contest in the interior of British Columbia.

See Also: The Spirit of Snowboarding – Bryan Iguchi

For a decade now, Travis has been on some demented mission to crush all boundaries. Each year he seems to do something more extraordinary than the last, and often his peers accomplish nothing even remotely comparable. At thirty years old, the Jackson Hole, WY native has opened more doors for snowboarding than most anyone. Whether a sane person would even explore the areas that Rice rides in is up for critical discussion. The power of his faculties, both physical and mental, border on… what’s the word.. oh yes… supernatural.

“The generous superstar. To see what Rice has given back to the industry that gave him so much is inspiring.”
– Jake Blauvelt

“Snowboarding has taught me how to become empowered, but it has also taught me humility. I think there’s a lot of people out there with a lot of incredible ideas and insight, but in the end, that number gets greatly reduced by the fact that it takes going the extra mile and doing the hard work to see them through. They say, if you want something done right you need to do it yourself, the way I look at that is essentially the same – if you want something done the way you perceive it, then only YOU can do it. I’m definitely a big fan of manifesting your own destiny, but at the same time understand the value in asking for help. Having the humility to know that if you need help it’s often right around the corner… that’s a big part of progression.

“Something I really enjoy about riding is that even though most ski areas are relatively contained, you’re still way up in the mountains. You get to breath the fresh air, hear the birds singing, and ride down a mountain! With constantly changing conditions and seasonal fluctuations, if you’re out there enough, I think that you get a little more attuned to the ebb and flow of nature. These days society is very out of touch with those things, meaning our true reality. With the technologies and television and everything that has happened in our recent history, much of our inherent nature has been lost, and now with the Internet it’s been amplified WAY out of proportion. Snowboarding just takes you back to nature, and for me, that interaction is priceless. In the scheme of things snowboarding is really so small, but the possibility is there to experience and accomplish so much.” – Travis Rice