Spy expands limited edition collection to benefit Keep a Breast Foundation

October 24th, 2012 by

CARLSBAD, Calif. (Press Release) — Showing continued support for breast cancer awareness, SPY and Keep A Breast Foundation have partnered once more on two sunglass collaborations—the SPY + Keep A Breast Helm and SPY + Keep A Breast Screw—in addition to the SPY + Keep A Breast Zed™ snow goggle and Whip™ MX goggle.

“The crew at Keep A Breast are innovators when it comes to incorporating health education into the lives of active people,” says Kevin Casillo, SPY marketing manager. “SPY aims to give back wherever we can, and it doesn’t get any better than partnering with a local non-profit that’s causing world-wide awareness about an issue that impacts millions every year.”

Expanding the collection with an addition of two sunglass models—the high performance Screw and Ken Block inspired Helm—SPY will donate $5 from every sunglass sale to Keep A Breast. All proceeds help their mission of eradicating breast cancer for future generations by educating youth about early detection and cancer-causing toxins in everyday life.

“We are so excited to continue our partnership with SPY on the Keep A Breast Collection,” says Kimmy McAtee of Keep A Breast Foundation. “We’re focused on spreading potentially life saving information, and our involvement with SPY gets the word out about this issue to a large and passionate audience.”

The SPY + Keep A Breast Screw is constructed from high quality Grilamid™ and features the SPY®-patented Scoop® ventilation system; impact-resistant, optically correct and distortion-free ARC® (Accurate Radius Curve) lenses; anti-scratch, hydrophobic and oleophobic technology; Hytrel™ rubber nose pads and temple tips; and 100% UV protection. MSRP for the SPY + Keep A Breast Screw is $150 and is available with a pink with pink Spectra™ lens.

The SPY + Keep A Breast Helm is constructed from durable Grilamid™ and features 6-Base PC lenses; raised contrast logo detailing; and 100% UV protection. MSRP for the SPY + Keep A Breast Helm is $110 and is available with a grey with pink Spectra™ lens.

The SPY + Keep A Breast Zed features an anti-fog, polycarbonate cylindrical dual lens system with anti-scratch protection. The SPY + Keep a Breast Whip features an anti-fog, scratch-resistant Lexan® lens with posts. Both goggles feature the SPY-patented Scoop® ventilation system; triple-layer Isotron™ face foam featuring moisture-wicking Dri-Force™ fleece; 100% UV protection; and a silicone-ribbed strap. MSRP for the SPY+ Keep A Breast Zed is $110 and is available with a pink with pink Spectra™ lens and free bronze bonus lens. MSRP for the SPY + Keep A Breast Whip is $55 and is available with a clear lens and free nose guard.

For additional information about the SPY + Keep A Breast Collection, go to spyoptic.com/collection/kab. For more information about the Keep A Breast Foundation, go to keep-a-breast.org. For more information about SPY, log-on at spyoptic.com, facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram.

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