SuperShops is brought to you by Arnette and highlights the best core retail shops in snowboarding.

Exponential growth of the Internet marketplace and a slew of unpredictable seasons have devoured all but the most resilient specialty shops. But while it may be one of the toughest businesses to survive in, the shops still in the game are surviving because of sheer passion and expertise.

Park City’s All Sports Eyewear is a prime example. Owners Marty Shattuck and his wife Lynn have built a reputation as being the go-to place for eyewear in the resort town. By carrying a shocking 50 plus brands of goggles and shades, the two-location shop most likely has the pair you’ve been searching for. Everyone knows it’s not always just the products that make a shop great — but the people. With over 25 years experience in the industry, Shattuck may know more about eyewear than you thought was possible. “We want to work really hard to fit the customers’ needs,” says Marty. “It’s a lot of reading between the lines, sort of like a doctors office. Most people come in when they have a problem with their current eyewear and need a solution.”

With so many people shopping online and using retail stores as a showroom, specialty shops are continuously working to set themselves apart. While there is clearly a reason to check out All Sports Eyewear based on the fact that you have doubtfully witnessed a selection like this, it’s the collective knowledge, patience and expertise that online just can’t compete with. “Our employees are very patient and very willing to listen,” Shattuck says. “If you are patient and listen it makes the biggest difference in filling that customers needs. We have people coming in wanting a specific model and once they try it on, they don’t like the way it fits. And in many cases we are able to get them something that they are more excited about.”

Shattuck continues to battle online retailers by simply being passionate about what he does and where he is. “There’s a bigger reason for doing all of this,” says Shattuck. “To have that guy come in that’s trying to keep up with his friends, but has beat-up old goggles. Then to get him in a pair that really works for him and seeing him just be excited. That means something.”