Welcome to the brand new Snowboardmag.com

Comments by Jonathan Glass/

As snowboard media, our primary job is to provide you with the best content related to the sport we live for. And while producing and curating the best content in the world is always our number one priority, delivering it to you in the most effective way comes a close second.

Along with our mission to create the most beautiful and well-informed print magazine in snowboarding, striving to stay ahead of the digital world and staying connected with our reader is a point of pride for us at Snowboard. At first glance, the new Snowboardmag.com just looks like another pretty face. (As with basically every website these days, it has a sticky nav with a small logo, for instance.) But upon further investigation, you’ll notice many new features. For one, almost all the content in what most consider “above the fold” is curated by you, the visitor, behind the scenes. This may seem inconsequential, but it’s a fundamental change in how we are showing you content: Popular posts flourish and unpopular posts vanish without a trace. In other words, we give you the content, you decide if it’s worthy.

Plus, we’ve made our video player huge, we’ve made it so you can scroll forever through posts, we’ve added an entirely new snow reporting and weather section, we’ve made the site load roughly five times faster, and, we have many more features we’re rolling out over the next couple months.

Will the new Snowboardmag.com affect the way you think about snowboarding? No, the content will do that. Is the new Snowboardmag.com revolutionary? No, we’ll leave that to Gawker and The Verge. What the new Snowboardmag.com will do is allow you to access the content we’ve created faster, easier and in a cleaner and more useful way than ever before. We hope it helps you discover something new in snowboarding every day.

Have thoughts on the new site? We’d love to hear them in the comments below.

Pray for snow…