Winter Athletes Invade NYC for “The Art of Flight” World Premiere

August 23rd, 2011 by

aof_rider_signing.jpg

From Manhattan to the Beach, New York is Abuzz with Opportunities to Meet the Cast of this
Year’s Most Anticipated Action Sports Film

Santa Monica, California (August 23, 2011) – Winter is coming early this year for NYC winter sports enthusiasts with the September 7th world premiere of “The Art of FLIGHT,” this year’s most highly anticipated snow film. Starting Labor Day weekend, fans will have many opportunities to mix and mingle with professional snowboarder Travis Rice and the entire cast. In the days surrounding the world premiere, Red Bull, Quiksilver and specialty retailers across the metro area will host autograph signings, photo exhibits and a book launch offering fans new ways to spend time with their favorite riders.

Produced by Red Bull Media House, in association with Brain Farm Digital Cinema, “The Art of FLIGHT” offers audiences unprecedented access to the best riders of our time, as they complete a two-year quest to redefine what’s possible in the mountains. On Wednesday, September 7th, action sports stars will walk the red carpet at New York City landmark venue The Beacon Theatre starting at 6:00PM. Doors will open at 7:00 and the film premieres at 8:00.

To celebrate Labor Day weekend, Travis Rice, John Jackson and other Red Bull athletes will spend Sunday, September 4th at the Quiksilver Pro in Long Beach, NY with a stop by Long Beach’s Unsound Surf Shop to give away an autographed Lib Tech T.Rice Pro C2BTX snowboard from 5-7:00PM.

Paragon Sports will host the only full cast signing of the tour from 6-9:00PM on Tuesday, September 6th, including Travis Rice and a hand picked crew of the world’s best snowboarders that star in “The Art of FLIGHT.” Paragon will be the debut of Asymbol Gallery's LTD FLIGHT Photo Collection curated by Travis Rice. Rice’s new Quiksilver signature collection, 2012 Lib Tech snowboards and “The Art of FLIGHT” apparel will be available for purchase. Fans can RSVP to artofflightsigning@paragonsports.com.

Following the world premiere, “The Art of FLIGHT” comes out on Blu-ray™, DVD and iTunes, September 8th. That Thursday afternoon, Travis Rice and John Jackson will take over the Quiksilver Times Square store from 2-4:00PM to celebrate the launch, sell and autograph the first copies of the film and debut The Art of FLIGHT limited edition book. Pieces from Asymbol’s LTD Flight photo collection will also be on display.

“The Art of FLIGHT” in New York:

September 4:
11AM-4PM – Quiksilver Pro New York Surf Contest in Long Beach, NY

5PM-7PM – Unsound Surf Shop (359 E.Park Ave, Long Beach, NY)

September 5:
1PM-2:30PM – Travis Rice signing at Quiksilver Soho store (519 Broadway)

September 6:
6PM-9PM – Full cast signing at Paragon sports in Union Square and debut of Asymbol Gallery's LTD FLIGHT Photo Collection curated by Travis Rice (867 Broadway)

September 7:
6PM-7PM – Athletes and other celebrities on the Beacon Theatre red carpet
8PM – World Premiere of “The Art of FLIGHT,” Beacon Theatre (2124 Broadway)

September 8:
2PM-4PM – Launch of “The Art of FLIGHT” on DVD, Blu-ray and The Art of FLIGHT book at Quiksilver Times Square store. Travis Rice and John Jackson to host. (3 Times Square)

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