Zeal Optics names Mike Lewis as Digital Marketing Manager
(Press Release) July 30, 2013 – Boulder, CO – ZEAL Optics announced today that Mike Lewis has been named digital marketing manager and the latest addition to its growing team. In the new position, Lewis will manage global digital strategy for the brand, which currently spans over 25 countries. Lewis, who was most recently Editor-in-Chief, was with TransWorld Business for over five years prior to his move to ZEAL and brings over 14 years of experience in action sports along with a deep knowledge of the industry. “After spending the last five-plus years covering the action sports industry, I couldn’t be more excited to work for one of the most innovative brands in the market,” stated Mike Lewis. “ZEAL’s focus on incredible products, sustainability, social responsibility, adventure, travel, and creativity is a perfect fit with my passions and the role is tailor-made for my skill set.” As ZEAL continues to expand around the world, an enhanced digital strategy will not only help grow demand for its products in every region, but also help better communicate with retailers and provide tools to increase sell-thru. “We are stoked to welcome Lewis to the team,” said Director of Marketing Joe Prebich. “He is a perfect fit for the brand and we are looking forward to the innovation and creativity he will bring to ZEAL.” Originally from Denver, Colo., Lewis received his master’s degree in Marketing and Environmental Management from University of Colorado at Boulder. Prior to his work with Transworld Business, Lewis worked as a freelance writer in business and actions sports and in several skate and snow shops.