This is painful. When Olympic marketing goes very, very wrong.
December 3rd, 2013
Trevor Jacobs is an awesome snowboarder, and an all around insane person. Which is highly entertaining. Check this out.
From Nitro Circus via YouTube:
Episode 2 in the Pastranaland series. Trevor Jacobs narrowly escapes death after jumping the biggest FMX ramp in the world.
December 3rd, 2013
The High Fives Foundation has teamed up with Vimeo to help raise attention and awareness for their #HelmetsAreCool campaign, which focuses on helmet safety and helps to raise funds for athletes who have suffered life-altering injuries through winter action sports. For Vimeo’s ‘Weekend Challenge,’ users are invited to create videos around the #HelmetsAreCool tagline, with the chance to win a free Vimeo Plus account for one year, plus another mystery prize from The High Fives Foundation.
Check out more details on the contest, and High Fives, here:
Hey there, tenderhearted troublemakers,
This weekend, we’d like to give some attention to the pretty cool people from the High Fives Foundation. Founded by Roy Tuscany, this Tahoe based organization raises money and awareness for athletes who have suffered a life-altering injury while pursuing their dream in the winter action sports community.
The documentary #HelmetsAreCool focuses on helmet usage and safety while highlighting four different athletes, including High Fives Athlete Danny Toumarkine’s recovery from a Traumatic Brain Injury he suffered while snowboarding without a helmet:
This is where you come in! Help spread the word that #HelmetsAreCool! All you’ve got to do is make a video using that as your guiding star.
Helmets are great for all kinds of things, so get creative! Be it a toddler on a trike or a pro athlete on the snowy slopes, helmets are necessary, and we’re asking you to help tell us that story. Check out this helmet that Bobby Miller made; it will “solve all your problems”:
+ Create a video related to #HelmetsAreCool
+ If you use old footage, make sure it’s a new edit, and include the #HelmetsAreCool hashtag in there.
+ No length limit, but anything under 3 minutes is usually pretty cozy.
+ If you add music, make sure you use a song you or a buddy created, or something from the Vimeo Music Store! If you do choose to use a Music Store song, please throw a link in the description.
+ Tag your video with “helmetsarecool” and add this at the end of your video’s description: “Created for the Weekend Challenge: vimeo.com/groups/weekendchallenge”
+ Upload and post your video to the Weekend Challenge Group by ***Friday, December 6th, 2013*** at 11:59 PM (EST).
Only videos made specifically for this Challenge will be considered.
+ The winner will receive a free Vimeo Plus account for one year, and a fantastic prize from the High Fives Foundation! If you’re already a Plus member, you’ll get another year!
+ The runner-up will receive an extra 3GB of upload space.
All videos must be approved by the Vimeo Staff before appearing in the Group, so don’t worry if your video doesn’t show up at first; we’ll get to it!
November 29th, 2013
Act fast, evo’s Super Big Sale is in Full swing but only a few more days remain.
For a limited time, evo’s offering up to 70% off on boards, boots and bindings as well as tons of outerwear, goggles, helmets – everything! The best product is getting swooped up by your buddy right now – so jump in there.
So what makes this the best deal ever? If you find a better price somewhere else, evo’s price match guarantee will beat it by 5%. #mindblown
November 28th, 2013
It might be from 2010, but it’s still a turkey on a snowboard. And he’s pretty damn good!
Via Joe Leonardi on Youtube:
This was a holiday promotional video for Mt. Bachelor in Bend Oregon. It was picked up by ESPN and CNN and broadcasted internationally. Needless to say it was a tremendous success for the Mt. Bachelor campaign.
November 26th, 2013
From Ashbury Eyewear via YouTube:
The Others is a group of our close creative friends of ours who we think represent what Ashbury is all about. Josh Brubaker has been a close friend of our since we were children and he’s now one of the most well respected young shoe designers.
November 22nd, 2013
The snow is falling, the lifts are rolling and the holidays are upon us! To get you stoked on the season, evo is holding a killer Black Friday sale, starting Monday November 24, featuring 20% off of all of their outlet prices. As a special hook up for our readers, we’re giving you a jump start on the sale — use the promo code “FIRSTDIBS” for an additional 20% off outlet pricing this weekend, Friday, November 22 through Sunday, November 24.
The sale kicks off on Monday for the masses, so get a head start this weekend and use code “FIRSTDIBS” to snag the gear you want before then!
evo’s Black Friday sale will officially run Monday, November 24 through Monday, December 2.
November 21st, 2013
You saw a few glimpses of the lion whisperer, Kevin Richardson, in GoPro’s latest promo video for the Hero 3+, which was totally unexpected yet totally radical.
Now they’ve released the full video, as the fifth video of the GoPro Adventure series, for us to sit behind a computer and wonder why we aren’t out there getting gnarly with wild animals. Oh, I know why, because it’s a fucking wild lion!
But to be totally honest, I wish I had the balls to hang out with these animals. When they aren’t pouncing on their prey and surviving the plains of Africa, they’re kind of cute. Yeah, I said it, cute! Although, I hate cats…
November 20th, 2013
This image right here is an actual photo of a snowflake. No joke. Pretty damn amazing, eh? It was captured with a cheap home setup created by Russian photographer Alexey Kljatov.
We discovered it over at boardpanda.com, where you can check out the entire collection and what the rig looks like that Kljatov used to capture such jaw dropping photos.
November 20th, 2013
Fact: Aspen Mountains early opening day didn’t suck, not one bit. With fresh snow, face shots and no lines, what more could you ask for? Oh we know, the Champagne Pop Up Bar to be open, but we will just have to wait for Spring.