Smith Optics has officially been named the Eyewear and Helmet sponsor for Snowmass, Aspen Mountain, Buttermilk, and Aspen Highlands resorts.

“Smith has long been a key business partner of Aspen/Snowmass”, says John Rigney Vice President Sales & Events for Aspen/Snowmass “and now we’re super excited to collaborate on some of our most compelling event programming together”.

More on the partnership provided in the PR below:

KETCHUM, Idaho (December 5, 2013) – Smith Optics announced their three-year partnership with Aspen/Snowmass today as the new official eyewear and helmet sponsor for Snowmass, Aspen Mountain, Buttermilk and Aspen Highlands resorts.

Smith Optics will play a key role in both winter & summer events and programming offered at Aspen/Snowmass that will highlight their winter & summer product lines; including their eco-friendly sunglass line, snow goggles, snow helmets and the new Forefront all-mountain bike helmet with Aerocore construction featuring Koroyd®.