There is a clear difference in fitting something into your life as a hobby and letting that something shape your life. Those on the latter side of that distinction are who Colorado-based photographer, skateboarder and snowboarder Matty Alberts has set out to connect with and document. He calls it the LIFERS Project, and he’s been at it for a few years now.

Recently, Matty teamed up with Cadillac to create the Seasons Collection which, through multiple mediums and across four seasons, will chronicle the experiences of those letting their passions dictate their lives. The innaugural episode in the series follows DC‘s Director of Snow Marketing, Bobby Meeks, Colorado local, Ryan Cruze, and owners of Satellite Boardshop, JG Mazzotta and Raul Pinto, as they rip around Monarch and Copper Mountain.

Watch also: Chasing elusive CA pow: Warp Wave presents the Sierra Surf Chronicles, 2

From Matt Alberts via YouTube:

Using wet plate photography as well as digital photography and video, Matt and crew have set out to find and document LIFERS; the passionate lives they live, and the seasons and sports that inspire them.

Check out the first week of the SNOW program and watch Bobby Meeks, Ryan Cruze, and Raul Pinto, amongst others, shred the slopes of Colorado.

Directed / Edited / Produced: Ryan Simpson

For more information, visit thelifersproject.com

Follow Matt on Instagram: @thelifersproject