Organizing a music festival is a serious undertaking. Somehow the Frends crew manages to pull it off each year while juggling the rest of their endeavors on and off snow. Let Jack Mitrani and Danny Davis explain how they grew the Frendly Gathering from a camping trip to blow off steam after a rough season, to the heavily attended music festival it has become.

Watch also: Danny Davis: The Way I See It

From Frendly Presents via YouTube:

The series kicks off with some background as to how the Frendly Gathering came to be, when the Frendly Crew —  a group of pro snowboarders that wanted to celebrate frendship and camaraderie — created a gathering of frends in 2010 of camping with a couple of favorite bands joining in for the weekend. In five short years, the Festival has grown to a 30-band lineup featuring national acts, a full weekend of activities, on-site camping and thousands of concert-goers who travel from across the World to attend. With just four weeks away until the Frendly Gathering, held in Windham, Vermont, the pressure mounts while the two balance the life of an event planner with the responsibilities of their snowboard sponsors and TV appearances.

Following Frendly is in collaboration with Skype, a platform that Mitrani and Davis have relied on since the Festival’s inception to stay connected with their “Frendly Crew” to help pull off the incredibly overwhelming task of putting together the event.