There is a clear difference in fitting something into your life as a hobby and letting that something shape your life. Those on the latter side of that distinction are who Colorado-based photographer, skateboarder and snowboarder Matty Alberts has set out to connect with and document. He calls it the LIFERS Project, and he’s been at it for a few years now.
Recently, Matty teamed up with Cadillac to create the Seasons Collection which, through multiple mediums and across four seasons, chronicles the experiences of those letting their passions dictate their lives.
LIFER, JG Mazzotta, says it best: “If you don’t love and breathe what you’re doing and you’re not an active participant in it, don’t do it. If you love it, jump in headfirst.”
Watch also: Committed: The LIFERS Project — The Seasons Collection, Week 2
From Cadillac via YouTube:
Cadillac and The LIFERS Project set out on an inspirational journey to find and create a photography collection of LIFERS who are inspired by snow.
