Jussi Oksanen is forever in the canon of freestyle snowboarding. The Finn’s riding during the Robot Food saga is revered as some of the most progressive snowboarding of the era, and he captured the eyes of many through his productive years as a professional. But inevitably for every pro, something has to come after snowboarding. Several years ago, Jussi found Mizu, a company committed to providing containers with the goal of reducing the use of disposable containers and advocating a sustainable lifestyle. While his role may have changed in snowboarding, his influence has not wavered and he has a lifetime of experience to share.

Read also: Going out on top: A Jussi Oksanen interview

From The Inertia:

Legendary snowboarder-turned-eco-entrepreneur Jussi Oksanen discusses everything from the birth of Mizu to progression in snowboarding to his greatest fears.