Project Lifestyle is an original POV concept series presented by Snowboard Magazine and powered by O’Neill Snow Americas, GoPro, and Zeal Optics that is dedicated to the human spirit and its everlasting potential to dream big.

The series focuses on a select group of riders that vary in age, gender, disciplines, and styles. They are not pros or even ranked amateurs… These riders just have what it takes to live this life: passion and soul!

Riding and following their hearts everyday because they love it and they feel there is no other way to live. It doesn’t matter whether you are a 12 year old grom, lady of shred, aspiring competitor or emerging powderhound, we can all live the dream.

This is about that awesome feeling we all get riding, you know, the nailing a new trick or cruising the most epic pow line of our lives feeling or even making the podium in a contest feeling. No matter if you’re just strapping in for the first time or a top grossing pro, if you can relate to knowing and wanting that amazing pure feeling then follow us on a journey this season through our ups and downs that will inspire all of us to keep moving forward, keep pushing ourselves, and to keep living the dream!

This is Project Lifestyle and you could be next!