Volcom presents The Making of ‘True To This’ – Episode 1: ’20 year itch’

From Volcom via YouTube:
The evolution of a revolution… the premiere episode of “The Making of True To This” web series features interviews with Bryan Iguchi, Geoff Rowley and Richard Woolcott along with behind-the-scenes footage and bonus clips from the upcoming “True To This” Feature Film.

When Volcom was founded in 1991, it was the first company to combine surfing, skateboarding and snowboarding under one brand, from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released “Alive We Ride” in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty years later, with the release of “True To This”, Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, “True To This” is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.

Comments

Up Next

September 28, 2016

Fresh Rubber: Snow surfing with Tim Eddy and Taylor Carlton

The snow-surf movement is alive and well on the Airblaster team. While the movement may be growing, there are...
September 28, 2016

Different Direction’s official trailer: Gold for the Soul

There is something special about waking up to the world blanketed with a fresh layer of snow. It is...
September 27, 2016

Bonfire Free Range, a short film

True freedom is fleeting. Watch a taste of life on the road.
September 27, 2016

Conflicted obsessions: Whistler Blackcomb’s “The Big Picture” documentaries, part one

To have the following conversation, we must acknowledge one thing: no one has an environmental impact of zero, regardless...
September 26, 2016

What skiers thought of snowboarding in 1985

Snowboarding has come a long way in 30 years. This is a news segment from Canada’s CBC back in...