NOW Conda Women’s Snowboard Binding – 2017

MSRP: $279.00

When JF Pelchat started NOW Bindings, he introduced the snowboard world to a new approach for binding tech. Stemming from the ease of turning on a skateboard, he designed Skate-Tech and began to build bindings fundamentally designed like trucks. Focused around a kingpin, (a laterally centered fulcrum point on the binding,) the hanger (baseplate exterior) extends towards either edge of the board and ultimately to the bushings (contact points on both heel and toe edge). Because the post underneath the kingpin sits flat against the board when bolted down, in a pressure less situation, both bushings are suspended over both toe and heel edges.

When a turn is then initiated, the hanger drives one end of bushings into the board, while simultaneously raising the other. Thus power is distributed across the binding through the kingpin using minimal force. Whereas, on a traditional binding the transfer of power and energy must move along the entire binding and board, decreasing as it reaches its intended edge. With Skate-Tech, the transfer of energy onto the turning edge is direct and lossless. Putting less energy into your turns means happier feet, and happier feet mean longer days on hill. It’s almost as if these bindings do the turning for you.

Photography by Dave Lehl, shot on location at the Denver Museum of Contemporary Art

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  • NOW $279.00

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