Platinum Picks – Design Innovation: Smith Squad MAG

It has got Mag in the name, so of course we like it!

Goggles are crazy. Twenty years ago, we thought we had seen it all. Wrong. Smith has set sail on a sea of visual vastness by creating a goggle which is low in volume and big on periphery. The best part? The Squad MAG won’t make you look like a bug.

If you’re still riding with a pair of goggles that takes some special sequence, a showering of curse words, plus a good deal of luck to swap out a lens, it’s time for an update. What takes the cake from a design standpoint, is the Squad MAG’s lens retention system. In what could be compared to a perfect NASCAR pit stop, you can change up your lens and be right back banking turns in almost no time flat. Poor visibility is without a doubt the first thing that can ruin a good day on the mountain and having to wrestle a lens into a goggle frame is most likely going to keep you from changing out a lens that isn’t working to one that will. With the MAG system, plus the fact that the Squad MAG comes with two lenses, poor visibility should be a thing of the past.

Smith Squad Mag p: Mike Basher

Oh, also, if you’ve never peered through Smith’s ChromaPop lenses, you’re really missing out. Stuff looks real. Like really real, like it or not. The optics are extremely sharp, distortion-free, and the colors are, in the words of Black Rob, “LIKE WHOA!” – Mike Basher

Smith Squad MAG – $240

As a complement to Snowboard Magazine Platinum Picks: The Best of ‘22, we’re excited to announce a brand-new set of Platinum Pick Awards that pay particular attention to engineering and design innovation. This selection of gear is filled with creative concepts that eschew the expected in favor of redrafting the status quo. While the nuances are specific, the goal of each product in Platinum Picks: Design Innovation is the same as those
in The Best of ‘22— to amplify your good times whenever you’re on hill.


Up Next

November 29, 2021

Inside the Pro Model: Sam Klein and the Never Summer ProtoSlinger

A freestyle board with true, consistent pop.

November 29, 2021

Inside the Pro Model: Gigi Rüf and the 686 Smarty 5-in-1 Complete Jacket

“The shell alone is water- and windproof, wears light with a loose comfy feel. In combination with the vest...

November 28, 2021

Inside the Pro Model: Kennedi Deck’s Collection with Vans Snow

A classic-style Vans boot, MTE, and shoe for everyone.

November 25, 2021

Best of Cyber Monday: 686 Gore-Tex Glove/Mitt for only $48

The Linear Glove and Mitt comes in men's, women's, and youth sizing.

November 9, 2021

A Vision of the Future is Here: The New Smith I/O MAG Imprint 3D Goggle

Just like fingerprints and the flakes we snowboard upon, each of us are different. Understandably so, for decades, goggles...

November 3, 2021

686 x Rude Girls Release Their Collab Surface Cargo Pant

686 and Rude Girls just dropped a brand new collab pant, the 686 x Rude Girls Surface Cargo Pant....

October 29, 2021

Platinum Picks – Design Innovation: Ride C9 Binding

Last year, Ride took their already bulletproof binding line and completely overhauled it, literally starting from the bottom up....

October 29, 2021

Platinum Picks – Design Innovation: Vans Infuse

If you ride everything, from park to piste to powder, and like to have a boot that you can...

October 29, 2021

Platinum Picks – Design Innovation: Never Summer Proto FR

In 2008, reverse camber took the snowboarding world by storm. Up until then, board profiles were just remnants of...