Photo: Tim Trerise
JUNE LAKE, Calif., (Nov. 25, 2012) – According to an article published recently in the Mammoth Times, Mammoth Mountain CEO Rusty Gregory announced that after a one-year hiatus, June Mountain Ski Area will re-open for the 2013-14 winter season. Gregory further explained that June Mountain, which is owned by Mammoth Mountain, is expected to undergo a re-launch as his organization will take the coming year to hone June Mountain’s mission and to target its marketing base.
“We submitted our operating plan to the Forest Service and now we’re waiting for approval, and part of that operating plan [involves] letting them know that we intend to open [June Mountain] as normal for the 2013-14 season,” said Gregory. This announcement comes as welcome news for the small but resilient community of June Lake, whose townspeople have collaborated in recent months to help drive the winter tourism season despite the temporary closing of their town’s flagship ski and snowboard area.
Events are planned, a new website has been launched (VisitJune.com), Facebook pages (Facebook.com/JuneLakeLoop and Facebook.com/SaveJuneMountain) have been attracting fervent fans and followers, a winter brochure has gone to print and concerted efforts are in motion to get the word out that June Lake is still open for business this winter.
“We are thrilled with this news,” said an elated Cheri Bromberger, owner of June Lake Motel who has been working with her fellow merchants and residents to brainstorm ways to encourage visitors to come experience picturesque June Lake this winter.
Carl Williams, the general manager of June Mountain, is expected to work closely with June Lake community members to define a more clearly-identified market niche for June Mountain, according to Gregory.
June Lake officials are hopeful that skiers and snowboarders will still book lodging for this winter at the town’s hotels, motels and cabins, enjoying all that this quaint village has to offer while taking advantage of the free scheduled bus transportation provided on a limited schedule directly to the Mammoth slopes—a short 20 miles away. Rates for lodging start at $69 per night. Check VisitJune.com for a complete list of accommodations.
