Shred Betties launches fundraising campaign


(Press Release)

Bend, OR (May 13, 2013) – SHRED BETTIES, the go-to news source in women’s snowboarding, launched a fundraising campaign on Indiegogo in efforts to become an established 501(c)3 non-profit advocacy organization.

Since the company started in 2005, they have been empowering women across all demographics through snowboarding as a vehicle to improve self-esteem, confidence, and positive self-image.

Women’s snowboarding has progressed quickly in the past few years and Shred Betties wants to dedicate their time and money to cater to the needs of inspiring female athletes. Once established as a non-profit organization, the company will seek out the funding needed to provide scholarships, fair prizes, and programs/events that encourage all types of women to participate in snowboarding.

If Shred Betties does not reach their full goal, the company still intends to register as a non-profit organization even if that means money out of their own pockets to be put towards the registration fee.

It’s evident that these ladies are doing it for the love of snowboarding and bringing women together. “Labor of love really does say it best: labor of love – productive work performed voluntarily without material reward or compensation,” said Julie Verone Boles, one of the original founders of Shred Betties.

Unfortunately, we cannot achieve our goals solely on volunteer work. We need your help to get started. Please spread the word about our campaign to all of your friends! Help us reach our $5,000 goal! To donate, go to

About Shred Betties:
Shred Betties was founded with the goal of providing a voice for female snowboarders, a population segment that is often overlooked or ignored by the snowsports industry. Our mission as a nonprofit is to empower women and girls through participation in action sports, to encourage more women to participate, and to provide a platform for success for women who want to pursue careers in snowboarding, both as professional athletes and behind the scenes. For more information, check out


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