Snowboard Magazine Jerome Tanon Gigi Ruf and Johnnie Paxson

We began as a new point of view.

Snowboard Mag was born from the need to celebrate our culture: snow, art, music, travel, food, drink, skate, surf. This is the makeup of our identity.

We are snowboarders. We wake up early and stay out late. We duck ropes. We have families. We live on the road. We take chances. We ride everything.

Snowboard Mag’s mission is to share the finer things of a lifestyle we call our own, to respect the past and embrace the future. Through storytelling, photos, film, and product, we understand the importance of life in the mountains and in the cities we live.

We are creatives, photographers, filmers, writers, and we are committed to exploring life on and off a snowboard.