adidas Snowboarding presents Welcome: Louif Paradis

Comments by Jens Heig/

Louif Paradis is a man of few words, but the words that are not spoken are translated through his unwavering dedication to snowboarding. He is the perfect example of where one person can take snowboarding, not just where snowboarding can take you. In his official introduction to the adidas Snowboarding team, we get a small glimpse into the life of modern snowboarding’s most influential jibber and see that he is as grand a human off his snowboard as he is when strapped in. Honest, humble, and true. Congratulations to one of the hardest working, most respected snowboarders in the world. You deserve it Louif.

Watch also: At Home With Louif Paradis

From adidas Snowboarding via Vimeo:

Louif Paradis’ name wasn’t always synonymous with street snowboarding. That took work. Day after day, Louif grew up snowboarding the streets of Quebec City, focusing on simply riding his best, keeping his style on point, and riding spots that were unique and original. This dedication came from visualizing tricks it in his head and countless attempts. As a result, he’s netted a solid 13 video parts put out over the past 13 years.

Last year, TransWorld SNOWboarding awarded Louif with Video Part of the Year, while his film, Déjà vu won TransWorld SNOWboarding video of the year. Louif is well respected in the industry for his hard work and because he hasn’t bought into any bullshit trends. He has let his snowboarding do the talking.
Louif’s not loud, flashy, obnoxious or gaudy. He’s soft-spoken, meticulous, inspired by his friends, and interested in improving his life and his riding. And that is why adidas Snowboarding is pleased to Welcome: Louif Paradis.

adidas.com/snowboarding