It’s amazing how quickly snowboarding can take away from people what it has provided for so many years. Had it not been for Jeremy Jones (jib, mind you) and the movement that his comrades began in the 90s with the Forum 8, our lifestyle would be unimaginably different. Jeremy just turned 39-years-old, but he is putting together a video part better than riders half his age and participating in X Games Real Snow with riders in their “prime.” But with snowboarding starting to age, what does it mean for a rider to be in their “prime?” Sure, knees can be shot, injuries can have a greater impact, but we’re starting to reach the point where many of the snowboarders that defined this lifestyle to what it is today are getting older. Does that mean they can’t ride or are washed up? Looking at Jeremy, that’s obviously not the case.
This year Jeremy was dropped from Burton, a sponsor that has long supported him and, in turn, supported the advancement of snowboarding. It is a pretty heavy message to send to not only current riders, but those that are up and coming. Is Jeremy Jones no longer marketable? Is his age no longer conforming to the idea of a “snowboarder” that companies have advertised over the past two decades?
In reality, snowboarding IS getting older. People have families, they are teaching their children how to snowboard. Jeremy has a family. It’s somewhat embarrassing to see someone like him get dropped when he is still doing tremendous things on his snowboard. Fortunately there are brands that recognize the importance of having experienced riders representing their brand, like Arbor’s recent addition of Bryan Iguchi and Mark Carter.
Then we have Pat Moore, who knows how vital it is to surround yourself with people that you love and support them. Jake Welch, Jeremy, people that helped him along the way to achieve this strong influence that he has in snowboarding.
It isn’t always about “I.” It’s about having fun with your friends.
Watch also: The official trailer for Pat Moore: Blueprint Season 2
From Red Bull via YouTube:
In season two of Blueprint, a Red Bull Media House original series, we get an inside look at Pat’s life as he travels in search of new terrain for his latest film projects and is joined by some of his biggest snowboarding influences and closest friends along the way.
Episode one sees Pat join his riding partner Jake Welch, as they head to upstate NY on the first street mission of the season. They team up with veteran street legend, Jeremy Jones who is filming for the X-Games Real snow contest.
