Official release from Electric:
Jeremy Jones becomes an Electric ambassador for sunglasses and goggles.
“I remember when Electric first started up. I’ve seen it grow and evolve and I’m so hyped to see what it has become. I am super pumped for the chance to work with some old friends and make some new ones in the process. I love product, I love design and I love living my life. Family, snowboarding, skateboarding, mtn. biking, BMX, and motorcycles, these are the things that get my blood pumping and they put a smile on my face. To be an Electric Ambassador and help Electric promote this type of lifestyle couldn’t get me more psyched. This is going to be a rad ride!” – Jeremy Jones
“I am excited to be working with Jeremy on growing Electric’s brand presence in Utah and beyond. This isn’t a traditional snowboarding sponsorship for us. Jeremy’s iconic style and participation in the activities that inspire us make him the perfect ambassador for our sunglasses and goggles. We will be working with Jeremy to strengthen our relationships with resorts and retailers as well as the kids in local communities in towns across the mid west. “ – Eric Crane, CEO
Read also: Here to stay: A Jeremy Jones interview
About Jeremy Jones:
Jeremy began snowboarding when he was 13 years old. Jeremy is unique because he sets a standard for snowboarding but he does not compete. Jeremy was selected by Peter Line to join Forum Snowboards, where he became part of the original eight snowboarders of the Forum team. While at Forum he continued to revolutionize freestyle snowboarding. Based in Salt Lake City, now Jeremy has built on his foundation in snowboarding by creating a family and working to connect with his community. Whether on a bicycle, snowboard or motorcycle Jeremy has a unique style of expression that inspires still to this day.
Founded in 2000 in California, Electric makes quality products that enhance active lifestyles – offering ‘Style that performs’. By building upon what has stood the test of time, Electric reengineers classics. The brand designs and markets sunglasses, snow goggles and helmets, watches, backpacks, luggage and accessories. They can be found throughout the Americas, Europe, Japan, China and Australasia in Lifestyle boutiques, department stores, sports shops and online, including Electric’s own e-commerce websites. Electric is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands.