There’s no need to turn on your poker face for the Burton Good Company. This board takes it back to the roots of the sport with a retro logo, matte graphics, classic shape, and traditional camber. It’s a no fuss, genderless deck designed for anyone looking to lay down a big blind. The Good Company pays homage to simpler times where snowboards were solely camber, and dogs were playing poker.

On top of its throwback shape and traditional camber design, the Good Company is packed with modern tech that appeals to any freestyle ripper. This board handles terrain with a bark, but it won’t bite back while you’re getting sendy in the park. Burton’s FSC-certified Super Fly Core has been strategically profiled with Squeezebox Low technology to keep this board poppy and light, reducing swing weight in the tip and tail. It’s a playful medium flex that can be ridden aggressively because of its true twin, traditional camber profile.

The fine-tuned construction of the Good Company keeps things simple while ensuring that it remains snappy, responsive, and predictable on snow. Burton has been in the biz as long as those dogs have been sitting at the poker table, so don’t forget, it was Burton—they let the dogs out. – Ally Watson

“THE GOOD COMPANY IS SUPER POPPY, SUPER SNAPPY, AND REALLY RESPONSIVE. THE TRADITIONAL CAMBER GOES RIGHT TO THE CONTACT POINTS, DIRECTING POWER THERE, SO IT’S QUITE AGGRESSIVE TOE TO HEEL, BUT TIP TO TAIL STILL REALLY FUN.” – Chelsea Dore, Rude Girls, Banff, Alberta

Burton Good Company – $439.95
sizes: 145, 148, 152, 155, 159
For more information, go to www.burton.com and follow @burtonsnowboards and @burton on Instagram.