From DC Shoes via YouTube:

DC is proud to introduce Travis Rice’s signature model boot as part of the DC Winter 2013/14 Snow Collection. A high-tech masterpiece designed by the legendary snowboarder, this boot provides incredible comfort while withstanding the punishment delivered by snowboarding’s most demanding riders as seen in this video chronicling a day in the life of Travis.

“The perfect boot to take you as far as you need to go” – Travis Rice

Shop DC’s Winter 2013/14 Collection — www.dcshoes.com/snow
Shop The Travis Rice boot – http://bit.ly/1e36WoD