In 2009 when Kevin Pearce sustained his traumatic brain injury (TBI), his life, and the lives of those close to him, were instantly changed forever. Since his injury, Kevin and his brother Adam have worked to create and grow LoveYourBrain, a non-profit organization dedicated to helping others who have suffered from a TBI recover and move forward with their lives. Their name, “LoveYourBrain”, acts as a message and mission statement that embodies the organizations positive outlook and approach to brain injury prevention and healing. Since LoveYourBrain’s onset, Kevin Pearce has worked closely with lululemon, ultimately becoming an elite ambassador for the brand and partnering with them in many of LoveYourBrain’s initiatives.

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