Burton said it, but we agree. 
After a successful competitive career, Mikey Ciccarelli turned in his bib and set his sights on hitting the backcountry. No easy task, Mikey changed his mindset; instead of trying to please judges, he focused his riding around creating a video part as an act of self-expression. Meet the entire #BurtonTeam: https://brtn.co/2SuyOyh.