Snowboarding has a different meaning to every person that straps in at the top of a mountain. For the riders of Nike Snowboarding, that meaning has defined their careers in ways never thought possible. From the timeless style of Gigi Rüf and Nicolas Müller to the contest creativity of Danny Kass and Sage Kotsenburg, snowboarding is what you make it. Go out there and ride.

Watch also: Nike Snowboarding presents Never Not Part 2

From Nike Snowboarding via Vimeo:

Snowboarding can happen anywhere. Every rider has a unique story of where they came from and what they had to overcome to achieve their dream.

Emergence covers seven Nike snowboarders and their own unique stories:

Sage Kotsenburg
Austin Smith
Danny Kass
Halldór Helgason
Nicolas Müller
Ayumu Hirano
Gigi Rüf

Tune in every other Monday to see a new rider’s story.
For more info check out: nike.com/snowboarding

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